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Ecwid Review 2021: What Makes It Stand Out In The E-Commerce Ocean

Updated: Dec 8, 2020



Have you been searching for your company's alternative e-commerce platform? Or want to transform your current website into an online shop.


Look no further because our Ecwid review will summarise the best things about this platform and the not so great things about it.


Crowned as the fastest-growing e-commerce platform for deployment in 2019, Ecwid has also been regarded as the only e-commerce solution out there that is forever open, including its free shopping cart solution.


Every little thing can convince consumers to go with one platform over the other in a competitive market like e-commerce, and Ecwid seems to have found the perfect match, a free plan with robust features. But is that true? Can we really trust this only platform?


So much confusion! Well, calm down, as we will try to clear out your doubts with this quick Ecwid review guide by keeping every single point about the best e-commerce platforms to use and why Ecwid still stands out to be the best.


Table Of Contents:


  1. What Is Ecwid, And How Does It work?

  2. Can We Use Ecwid With Our Current Website?

  3. Who Must Use Ecwid?

  4. Top 03 Alternatives To Ecwid


What Is Ecwid? How Does It Work?



Ecwid is a platform for creating an online store of your own. It's one of the SaaS tools, which allows you to set up 'catalogs' of items and add images, pricing, weight, etc., for each, much like other e-commerce sites. You can determine shipping rates, accept payments by credit card, and so on, all the main things you would expect to be able to do using an e-commerce solution. But nothing is installed locally.


One feature that makes Ecwid different from other sites is that Ecwid is a bonafide widget, not an independent online store. It can get embedded on Twitter or Facebook, mobile apps, marketplaces, and forums, as well as on your website. With a single control panel, all of your Ecwid storefronts are synchronized and super easy to handle.


Can We Use Ecwid With Our Current Website?



Of course, as we discussed earlier, one can use it with their current website! Most of the CMs(Content management systems) and social networking sites like Facebook are also supported by Ecwid.


Well, this means you will have a well-established site, but to make money with the store, you can still connect the shopping cart with your current website. And you can sell on social media too.


Who Must Use Ecwid?


The vital factor behind using the e-commerce widget is pretty straightforward. You can use your existing website without any trouble and still upload your e-commerce store there. There are a number of platforms that force you to dump your current website and adapt to the one they offer, which is not the case with Ecwid. And for small scale traders, it is absolutely perfect as they can do the merchandising smoothly and without any expense.


Features Of Ecwid



1. Sales Channels


With Ecwid, you can sell other platforms on Twitter, Instagram, Facebook Messenger, Google Shopping Phones, Vend, eBay, and Amazon. In order to do this, you need to move to a Venture package, which is a paid product.


To hit your sales channels, click on all sales channels, and you can start adding your Ecwid store to your choices. Only note that you need to have an account in these third-party marketplaces before you can integrate your Ecwid store with them.


2. Marketing


Through this tool, you can use top advertisement pages, such as Google and Facebook. In addition to these two, Ecwid is going to help you make sure that your products get out there and people are aware of your business.


The marketing approaches that you can implement and take advantage of being within this e-commerce platform are:


  • Facebook Advertising

  • Google Advertising

  • Abandoned cart recovery

  • Reach past visitors with the help of remarketing

  • Offer discounts to boost purchases!

  • Provide discounts as per the order amount, which will apply directly during the checkout procedure

  • Google Analytics to get detailed information

  • Email newsletters




3. Design


In other applications, you will rarely find this feature. It also allows you to change the dimensions of the images on other platforms that you can not usually do. This e-commerce platform helps you to highlight your product by giving users the option of blackening the background image of their products. You can also perform different functions, such as converting your photos into a portrait, landscape, and square mode.


4. Apps


There are hundreds of applications to choose. When you have no idea where to start, you only have to select from the categories shown on the left. You can also use the search box to check for tools that you already know about if you like.


Remember, not all the apps are free of charge. Some of them come all paid, and some are available for a limited period of time. After the free trial, you will be asked to pay a monthly subscription fee charged on your credit card.




Top 03 Alternatives To Ecwid


1. Webflow



Webflow is one of the best platforms to design, create, and launch powerful websites visually without the need for coding knowledge. It empowers non-coders and coders alike to ship and promote websites of all kinds in a quicker, more cost-effective, and more interactive way by integrating design, animation, content management, marketing, and e-commerce resources into a single visual web development framework.



Still, if you are in a doubt, then do not forget to read this blog: Wix Vs. Webflow – Compare Tools. Save Bugs | Create Innovative Websites


2. Wix



Wix is a free website builder packed with many built-in tools and features, eliminating the need for third-party applications to get installed. These apps are components of codes created by third-party developers and can pose a security risk. On the Wix App Market, however, there are hundreds of them available. Wix applications are very similar to plugins available on the WordPress platform, and these Wix applications can contain malicious code, as in the case of all third-party extensions.



3. Niche scrapper



Niche Scraper is a product scraper and research tool. To be successful, we know that e-commerce websites need winning products, and to do that, a product scraping tool can be the best option to use. And here, Niche Scraper can help you a lot. Basically, it searches for the most trending/winning products on 04 platforms (Shopify, WooCommerce, Amazon, and eBay). Every day it analyses thousands of products to bring you the best of the best products to win.




Summing It Up


Obviously, Ecwid is not that all-around platform for some since we have already discussed a lot of other e-commerce platforms too! But with the Ecwid review guide, we can definitely say that it is a powerful e-commerce platform that can be set up in less than 5 minutes and is forever free. So, businesses who are looking for an easy yet popular way to get their e-commerce site ready within minutes need to try out Ecwid right now.

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